Pure Brilliant White 00 vs White 07: Which White Paint?
By Designer Home Interiors - Designer Paint & Wallpaper | Lick | Published: 2026-10-26
Category: Comparisons
Compare Lick's Pure Brilliant White 00 and White 07 to find the right white for your room. We break down undertones, finishes, and price to help you decide.
Quick Answer
Choose Pure Brilliant White 00 for a classic, clean white that brightens any room, or White 07 if you want a cooler, crisper white with pure white undertones and the option of an eggshell finish.
Undertones and Finish: The Key Differences
The most important difference between these two whites is their undertone. Pure Brilliant White 00 is a versatile, classic white that works in almost any space, while White 07 has a cool palette with nothing but white undertones, giving it a sharper, more contemporary feel.
Finish also matters. Pure Brilliant White 00 is available in a matt finish, which is great for hiding imperfections and creating a soft, modern look. White 07 offers both matt and eggshell finishes, so you can choose a subtle sheen for high-traffic areas or a flat look for walls.
Price and Value
Pure Brilliant White 00 is the more budget-friendly option at USD 24.50 (compared to USD 35.00), while White 07 is priced at USD 28.29 (compared to USD 41.00). Both offer savings, but if you're painting a large area or multiple rooms, the lower price of Pure Brilliant White 00 can make a noticeable difference.
Keep in mind that both paints come in a 2.5L size, which typically covers a small to medium room. For bigger projects, you'll need to purchase multiple cans, so factor in the price difference when planning your budget.
Which White Should You Choose?
- If you want a classic, bright white: Go with Pure Brilliant White 00. Its clean, bright finish and matt texture create a fresh, airy look that suits most rooms and decor styles.
- If you prefer a cooler, crisper white: Choose White 07. Its cool palette with pure white undertones gives a sharper, more contemporary feel that pairs well with modern or minimalist interiors. Test both whites on your wall before committing, as lighting can dramatically change how cool or warm they appear.
- If you need a wipeable, durable finish: Select White 07 in eggshell. The subtle sheen is more resistant to marks and cleaning, making it ideal for busy areas like kitchens and kids' rooms. For a purely matt look in a low-traffic space, Pure Brilliant White 00 is the better choice.
Product Facts
- Pure Brilliant White 00: Lick Pure Brilliant White 00 is a versatile interior paint that delivers a clean, bright finish. This white tone is a classic choice for creating a fresh and airy look in any room. Finish: Matt Its matt finish hides surface imperfections well, making it a forgiving choice for walls with minor flaws.
Pure Brilliant White 00 - White 07: White 07 is a brilliant white with a cool palette and nothing but white in its undertones. Available in a matt and eggshell finish. The eggshell option provides a durable, wipeable surface that suits kitchens, bathrooms, or high-traffic hallways.
White 07
Who Should Choose Which?
Best for
- Pure Brilliant White 00: budget-conscious projects, classic decor, and rooms where a soft matt finish is preferred.
- White 07: modern or minimalist spaces, rooms needing a cool crisp white, and areas requiring a wipeable eggshell finish.
Not for
- Pure Brilliant White 00: if you need a wipeable, durable finish for high-traffic areas, consider White 07 in eggshell instead.
- White 07: if you prefer a warmer, softer white with a purely matt finish, Pure Brilliant White 00 is the more fitting choice.
